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COUNTDOWN TO FORCE FRIDAY II BEGINS AS STAR WARS AUGMENTS REALITY AROUND THE GLOBE

STAR WARS AUGMENTS REALITY


Sydney Harbor, Eiffel Tower, Golden Gate Bridge, Grand Canyon, Copacabana Beach, the Hollywood Sign, Central Park and Others Get AR Makeover to Kick off Force Friday II

Fans Gear up to “Find the Force” in global augmented reality treasure hunt to celebrate the launch of the new product line for Star Wars: The Last Jedi

Disney and Lucasfilm today kicked off the countdown to Force Friday II, the global event celebrating the launch of the products from Star Wars: The Last Jedi, with an AR surprise for Star Wars fans around the world.

Fans within a mile of 20 global landmarks simply open the Star Wars App, select Find the Force and point their phone to the sky to see a short augmented reality scene unfold. The 10-second animation shows a Star Destroyer loom over key landmarks as two TIE Fighters shoot past into the distance.


“This Force Friday II weekend, we’re inviting fans and families to join the Resistance and help ‘Find the Force’ in our global augmented reality treasure hunt taking place across more than 20,000 retail locations. We’re kicking the event off with an extra AR surprise for anyone near 20 of the world’s most iconic destinations. Just open theStar Wars App – and look up!,” comments Paul Southern, Senior Vice President, Global Licensing at Lucasfilm.

Fans with the Star Wars App near one of the 20 landmarks can take pictures of the AR scene and join the social conversation using #FindtheForce and #ForceFriday. Others can check out videos and photos of the scenes at starwars.com.

Today through Sept. 3, fans can view the AR scene within a mile of the following geographical coordinates (there are apps and other mean to convert geographic coordinates to a point on a map):

LANDMARK
COUNTRY
GEOGRAPHIC COORDINATES
Central Park
USA
40.781,-73.966
CN Tower
Canada
43.638,-79.388
Coca-Cola London Eye
UK
51.501,-0.124
Copacabana Beach
Brazil
-22.973,-43.185
Eiffel Tower
France
48.862,2.288
Gamla Stan
Sweden
59.325,18.071
Golden Gate Bridge
USA
37.807,-122.469
Gran Via
Spain
40.420,-3.706
Grand Canyon
USA
36.061,-112.109
Ha'Penney Bridge
Ireland
53.346,-6.263
Hollywood Sign
USA
34.127,-118.326
Lumpini Park
Thailand
13.729,100.542
Memorial de America Latina
Brazil
-23.527,-46.663
Merlion Park
Singapore
1.286,103.854
Niagara Falls
Canada
43.083,-79.078
Piazza del Duomo
Italy
43.773,11.255
Schloss Charlottenburg
Germany
52.520, 13.295
Sydney Harbour Bridge
Australia
-33.861,151.221
Victoria Harbour
Hong Kong
22.294,114.169
Yoyogi Park
Japan
35.672,139.694

The augmented reality adventure will continue through the weekend as Star Wars fans across the planet unite for Find the Force, the pop-up AR treasure hunt rolling out at 20,000 retail locations around the world for Force Friday II from Sept. 1-3. It will feature new and favorite Star Wars characters from the upcoming film via the Find the Force feature in the Star Wars App. More information and an early look at the new Porg characters in AR is available at www.starwars.com/findtheforce.

Fans should be careful when using the app. Always watch your surroundings and remain aware of hazards, including other pedestrians, traffic, and obstacles. Do not use the app when driving a car. Do not access private property or other inappropriate or unpermitted locations. Parents should guide and supervise their children’s use of the app at all times.


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