It is April 1st as I write this. The Force Awakens has been out for about three and a half months and it was released digitally at midnight. I have seen the movie nine times in theaters. The hype has began to lessen. My wife and I go to stores and she'll point to a display area and say "this used to be all Star Wars." We shake our heads and say "the end of the era." The hype leading up to and during the Force Awakens' run was pretty monumental. You could not go anywhere without being inundated with Star Wars items. This is hardly a new experience, as the hype leading up to the Phantom Menace (which was even larger with good reason, it being the first Star Wars film in sixteen years) is well documented . But this time Disney was leading the parade and that is a clear difference maker. The marketing campaign was overwhelming for some, especially non-enthusiasts, but never got to me too much. Mostly I was simply over the moon about a new Star Wars movie. I ...
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