VIDEO: 'Jurassic Park' VHS Promo From 1994


This promotional video from 1994 outlines the massive media campaign that would accompany the VHS release of Steven Spielberg's Jurassic Park. There were contests where a trip to Hawaii was on the line, tie-ins with Jell-O, various display items for stores, pre-sell items, online promotions in conjunction with CompuServe.... Newspapers, cable TV, network TV, fast food chains - Everyone got in on the action! It's all a bit mind-boggling to be honest, and I mean that in the best possible way. Jurassic Park made a huge impression that is still felt 22 years after its big screen debut. The media blitz had to be equal to the task.


Source: YouTube

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