Transformers: Age of Extinction Becomes Biggest Ever Movie In China. Also Lawsuit Over Product Placement May Be Happening.
The Michael Bay movie and fourth instalment of the Transformers franchise, Transformers: Age of Extinction continues to be a huge hit in China and easily becoming the top grossing movie ever in the country. With special effects by Industrial Light & Magic it seems the Chinese are lapping up the tyipcal Bay movie with big explosions and close up battle shots.
According to LATimes:
"Transformers: Age of Extinction” keeps extending its lead over “Avatar” as the top-grossing movie ever in China, dominating the mainland box office for a third consecutive week and taking in $52 million in the seven days ending Sunday.It seems it's not all good news for the metal bashing movie though as a law suit may be filed against Paramount for not correctly showing product placements. A Chinese company is to sue because as was previously agreed with the company, four Chinese characters did not spell out "China Wulong" in the movie.
In its first 17 days in theaters in China, the Michael Bay film grossed $260 million, $36 million above the record set by “Avatar” in 2010, according to figures from Shanghai-based consulting firm Artisan Gateway. With two weeks left for the Paramount Pictures film in Chinese cinemas, it looks like it could reach the $300-million mark before it completes its run in the country.
Paramount sent a letter through its partner in China, M1905.com, explaining that it was a mistake during post-production. But Wulong wasn’t satisfied with the answer and says it will go ahead with the lawsuit, though no papers have yet been filed.Source: LATIMES
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