Monday, 21 July 2014

"Transformers: Age of Extinction”

The Michael Bay movie and fourth instalment of the Transformers franchise, Transformers:  Age of Extinction continues to be a huge hit in China and easily becoming the top grossing movie ever in the country.  With special effects by Industrial Light & Magic it seems the Chinese are lapping up the tyipcal Bay movie with big explosions and close up battle shots.

According to LATimes:
"Transformers: Age of Extinction” keeps extending its lead over “Avatar” as the top-grossing movie ever in China, dominating the mainland box office for a third consecutive week and taking in $52 million in the seven days ending Sunday.
In its first 17 days in theaters in China, the Michael Bay film grossed $260 million, $36 million above the record set by “Avatar” in 2010, according to figures from Shanghai-based consulting firm Artisan Gateway. With two weeks left for the Paramount Pictures film in Chinese cinemas, it looks like it could reach the $300-million mark before it completes its run in the country.
It seems it's not all good news for the metal bashing movie though as a law suit may be filed against Paramount for not correctly showing product placements.  A Chinese company is to sue because as was previously agreed with the company, four Chinese characters did not spell out "China Wulong" in the movie.
 Paramount sent a letter through its partner in China, M1905.com, explaining that it was a mistake during post-production. But Wulong wasn’t satisfied with the answer and says it will go ahead with the lawsuit, though no papers have yet been filed.
Source:  LATIMES


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