IMAX Unveils New Customized Countdown Trailer, Plus Animated GIF Illustrating How Fans will Experience 26% More of the Image in IMAX
IMAX® has announced today that the October 5th IMAX release of Blade Runner 2049 will allow fans to experience more of the action than in any other format. Only in IMAX will the entire film be specially formatted and presented in an expanded 1.9:1 aspect ratio. This means that the movie will fill more of the screen, and fans will see 26% more of the image in IMAX than standard theatres.
To illustrate the expanded aspect ratio, IMAX created a GIF that depicts what moviegoers will see in standard theatres versus what they will see in IMAX from an actual scene from the movie. Additionally, IMAX also unveiled a brand-new customized countdown trailer for the film to get fans excited for a truly out of this world moviegoing experience.
The IMAX release of Blade Runner 2049 will be digitally re-mastered into the image and sound quality of The IMAX Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.
About Blade Runner 2049:
Thirty years after the events of the first film, a new blade runner, LAPD Officer K (Ryan Gosling), unearths a long-buried secret that has the potential to plunge what's left of society into chaos. K's discovery leads him on a quest to find Rick Deckard (Harrison Ford), a former LAPD blade runner who has been missing for 30 years.
For more information, please visit: https://www.imax.com/movies/blade-runner-2049
EXPERIENCE IT IN IMAX® OCTOBER 5th
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