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Iconic Pop Culture Items Include Apple, Back to the Future Shoes at Heritage Auctions

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Collectible sneakers and artist collaboration surfboards and skateboards lead groundbreaking June 11 auction
Heritage Auctions will be the first major international auction house to offer collectible sneakers, surfboards, skateboard decks and street art together in one sale. The June 11 sale title The Future is Now, will take place online and live in Beverly Hills.
“It’s an exciting moment for Heritage as we undertake this initiative to bridge the gap and draw similarities between industries that have been heavily influenced by street culture and contemporary art,” said Leon Benrimon, Director of Modern and Contemporary Art. “Our goal is to offer bidders a new platform where they can collect a diverse group of objects.”
Warhol decksThe title of the auction comes from the box of the 2016 Nike Air Mag, a sneaker made famous by Michael J. Fox in Back to the Future II and designed by sneaker icon Tinker Hatfield. The automatic lacing sneaker, a concept that first was conceived in 1989, was brought to life by Nike in 2016 and symbolizes the growth of the collectible sneaker market. Also in the auction is the 2011 edition of the Nike Air Mag, accompanied by its original box and hand-signed by Hatfield.
Another highlight from the sale is a rare pair of Adidas x Apple sneakers from the 1990s. One of few pairs ever produced, the kicks are made of white leather and feature the iconic rainbow Apple logo.
The Future is Now also features accoutrements of surf and skate culture, including collaboration boards by Paul McCarthy, John Baldessari, Kenny Scharf and Damien Hirst, among other notable contemporary artists. Street art is also prevalent in the sale with large-scale works by RETNA and Futura 2000 and favorites such as Keith Haring, Shepard Fairey, Sandra Chevrier and Banksy.
Heritage is proud to partner with StockX, the worlds’ first “stock market of things,” to provide expertise, support and authentication as Heritage makes its initial foray into sneakers. Currently estimated at $6 billion globally, the secondary sneaker market includes dozens of channels, including online marketplaces, apps, consignment shops, trade shows and more, but until today, never has had a true presence at auction.
“We’re excited to partner with Heritage for The Future is Now, StockX Co-Founder and CEO Josh Luber said. “As StockX prepares to expand from a sneaker stock market to one for watches and handbags, as well, it’s a perfect time to help Heritage – a leader in the luxury watch and handbag space – expand into sneakers.”
A portion of sale proceeds will benefit the Greater Los Angeles chapter of the Make-A-Wish Foundation. Support also will be provided by Artsy, where collectors will be able to bid live and online on works in the sale.
ABOUT HERITAGE AUCTIONS
Heritage Auctions is the largest collectibles and sports auctioneer in the world and remains at the forefront of contemporary culture, marketed demand, and collector’s interests. Heritage maintains offices in New York, Dallas, Beverly Hills, San Francisco, Chicago, Palm Beach, Paris, Geneva, Amsterdam and Hong Kong.
The Internet’s most popular auction-house website, HA.com, has over one million registered bidder-members, and searchable free archives of four million past auction records with prices realized, descriptions and enlargeable photos. Reproduction rights routinely granted to media for photo credit.
ABOUT STOCKX
StockX is the world’s first online consumer “stock market of things” for high-demand, limited edition products including sneaker and, coming soon, watches and handbags. Participants buy and sell authenticated products in a live ‘Bid/Ask’ marketplace where they anonymously trade with stock market-like visibility. The StockX exchange offers buyers and sellers historical price and volume metrics, as well as in-depth market analysis and news.  StockX launched StockX TV, it’s ‘Mad Money for sneakers’ show, in April 2017.
ABOUT ARTSY
Artsy is the leading destination for exploring and collecting art from the world’s top galleries, museums, art fairs, and auction houses. Artsy partners directly with the most influential players in the art world, providing collectors and enthusiasts a central resource to learn about and purchase artwork from anywhere in the world. Powered by The Art Genome Project, a personalization system that maps the connections between artists and artworks, visitors to Artsy can browse art from the world’s leading museums, collect artworks from thousands of top galleries, explore international art fairs before they open to the public, bid in auctions from leading auction houses, and read about the art world in the world’s most-read arts publication. Our mission is to make all the world’s art accessible to anyone with an internet connection.


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