Universal And Lego Team Up For Jurassic World Sets In 2015

Universal and the LEGO Group have announced a new Jurassic World licensing deal that will see us getting Jurassic World dinosaurs on shelves in May 2015.

"We are thrilled to be a part of the groundbreaking Jurassic Park series," said Jill Wilfert, vice president of global licensing for the LEGO group. "The film's imagery and branding are iconic, with a rich array of landscapes, vehicles and dinosaurs that are perfect for inspiring a line of building sets that will encourage hours of creative play." Stephanie Sperber, president of Universal Partnerships & Licensing also expressed excitement over the new licensing deal. "Jurassic Park defined dinosaurs for an entire generation 20 years ago, and Jurassic World will do the same in 2015," said Sperber. "Working with LEGO Group to bring this classic into the present in dynamic and exciting ways is truly thrilling."

Expect to see Lego Dino sets in May 2015.

Rob

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