Game developer BioWare confirmed that it has delayed the announcement for the 3.0 content update for Star Wars: The Old Republic.
Joystiq reported the story:
Community Manager Eric Musco advised players not to read too deeply into the delay because "the delay of announcement has no effect on the expansion schedule":
"In short, the process we go through internally to announce something as big as an expansion is actually quite complex and extensive. Although you are correct in that the end process may be a video, a landing page with some copy, etc. the process to get there requires a large amount of moving parts across multiple teams. Aside from just the assets and webpages there is arguably one of the most important aspects of these types of announcements, the game!
"By the time we announce we have to have a concrete idea of what will be coming in the game with the expansion, what types of perks we might give our subscribers, etc. Unfortunately with so many moving parts, we can sometimes run into the scenario like we did today. If we are not 100% confident in what we are going to put out, for a multitude of possible reasons, it can lead to a delay of announcement."
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