Variety are reporting that Disney's stock is up 1.3%. The answer for this, despite The Lone Ranger not doing particularly well at the box office (thats putting it mildly) could be due to Star Wars. Credit Suisse analyst Michael Senno estimates that Star Wars VII will bring in a healthy $1.2 billion in global ticket sales giving the company a $733 million profit. This number was calculated by taking the numbers from the previous Star Wars movies and Disney's track record with large movies such as The Avengers.
Read more at http://variety.com/2013/film/news/why-marvel-pixar-and-star-wars-will-ease-disneys-lone-ranger-pain-1200556380/
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