Lucasfilm Storms the NY Stock Exchange

Lucas Licensing exec rings Opening Bell as Star Wars remains number one selling licensed toy brand.

Executives and guests of Lucasfilm and the Star Wars Saga have visited the New York Stock Exchange to celebrate the continued success of the evergreen brand.
After more than 30 years, Star Wars is the number one selling licensed toy property in the US, with sales over 60 per cent ahead of any other toy licence, and 25 per cent ahead of the nearest boys toy property (Source: Lucasfilm Ltd.)

To mark the occasion, Lucas Licensing’s Howard Roffman rang the Opening Bell accompanied by a number of characters including droid R2-D2, Sith Lord Darth Vader and a color guard of stormtroopers and clone troopers.

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