Star Wars Fans Invited to “Find the Force” As Unprecedented Augmented Reality Event Sweeps the Globe for Force Friday II
Fans to reveal a new Star Wars: The Last Jedi character via social media New product line for Star Wars: The Last Jedi launches globally at 12:01 AM September 1 More than 20,000 retail locations worldwide will become home to augmented reality Star Wars characters from September 1-3 Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force , a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi . The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars c...