Ahead of the hotly anticipated Star Wars: The Last Jedi, comparethemarket.com has collaborated with Lucasfilm and Disney on a new campaign which will see the meerkats immerse themselves in the world of Star Wars.
A brand-new 30” ad will air on TV from the 1st December 2017, inspired by the longstanding Star Wars franchise and the memories many people will have of seeing the films throughout their lives.
The scene changes to a festive living room, with a fire crackling and a Christmas tree in the background. Popular baby meerpup Oleg is seen dressed in a cute BB-8 onesie as he playfully tackles Sergei.
The ad finishes as Sergei’s memories are interrupted and he is seen back in the present day with Aleksandr calling for him to hurry up or else they’ll miss the film. Aleksandr and Sergei are then seen back together at the cinema, lightsabers in hand, ready to watch Star Wars: The Last Jedi.
The new advert is supported by a 360-marketing campaign. The TVC, by VCCP Blue, was directed by Darren Walsh and produced by Steven Riley and Patrick Duguid at Passion Pictures. The ad, also supported by media agency MEC, will be promoted via TV, radio, OOH, in-cinema and social. Further details on a social media activation will be released from the 15th December 2017.
Existing and new customers of comparethemarket.com have the exclusive opportunity to enjoy the new Star Wars: The Last Jedi film with their 2-for-1 MEERKAT MOVIES cinema tickets either on a Tuesday or Wednesday.
Since launching MEERKAT MOVIES over two years ago, over eight and a half million people have redeemed a code with comparethemarket.com, potentially saving the UK over £56m by giving members the chance to enjoy two for one cinema tickets every week for a year.
Star Wars: The Last Jedi releases in cinemas nationwide on 14th December 2017.
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