Skip to main content

comparethemarket.com teams up with Lucasfilm and Disney on Star Wars: The Last Jedi campaign

The Last Jedi, comparethemarket.com

Ahead of the hotly anticipated Star Wars: The Last Jedi, comparethemarket.com has collaborated with Lucasfilm and Disney on a new campaign which will see the meerkats immerse themselves in the world of Star Wars.

A brand-new 30” ad will air on TV from the 1st December 2017, inspired by the longstanding Star Wars franchise and the memories many people will have of seeing the films throughout their lives. 

The advert opens on the present day with a shot of Sergei looking through his trunk of treasures in the attic. He finds and eagerly pulls out his toy lightsaber from years gone by. Dusting off his discovery, audiences are then catapulted back to Sergei’s childhood where he can be seen playing around the garden with his lightsaber and father in view. The ad then moves on to a second memory of Sergei giggling and play-fighting outdoors.

The scene changes to a festive living room, with a fire crackling and a Christmas tree in the background. Popular baby meerpup Oleg is seen dressed in a cute BB-8 onesie as he playfully tackles Sergei.

The ad finishes as Sergei’s memories are interrupted and he is seen back in the present day with Aleksandr calling for him to hurry up or else they’ll miss the film. Aleksandr and Sergei are then seen back together at the cinema, lightsabers in hand, ready to watch Star Wars: The Last Jedi.

The new advert is supported by a 360-marketing campaign. The TVC, by VCCP Blue, was directed by Darren Walsh and produced by Steven Riley and Patrick Duguid at Passion Pictures. The ad, also supported by media agency MEC, will be promoted via TV, radio, OOH, in-cinema and social. Further details on a social media activation will be released from the 15th December 2017.

The Last Jedi, comparethemarket.comMark Vile, Chief Marketing Officer at comparethemarket.com, said: “The Star Wars franchise evokes nostalgic memories for many people, with a trip to the cinema often a highly anticipated family event. After a hugely successful partnership with Disney for Star Wars: The Force Awakens, the biggest movie of all time in the UK, we’re delighted to be working on the next instalment of this iconic film franchise. We’ve got some exciting activations in the pipeline that our customers are going to love and be able to get actively involved in, so would advise everyone to keep a look out, as more is yet to be revealed.”

Existing and new customers of comparethemarket.com have the exclusive opportunity to enjoy the new Star Wars: The Last Jedi film with their 2-for-1 MEERKAT MOVIES cinema tickets either on a Tuesday or Wednesday.

Since launching MEERKAT MOVIES over two years ago, over eight and a half million people have redeemed a code with comparethemarket.com, potentially saving the UK over £56m by giving members the chance to enjoy two for one cinema tickets every week for a year.

Star Wars: The Last Jedi releases in cinemas nationwide on 14th December 2017.






The Bearded Trio - The Site For Steven Spielberg, George Lucas, John Williams and a whole lot more.

THE BEARDED TRIO ON FACEBOOK
THE BEARDED TRIO ON TWITTER
THE BEARDED TRIO ON GOOGLE+
THE BEARDED TRIO ON PINTEREST

CLICK HERE FOR FACTS ON STEVEN SPIELBERG
CLICK HERE FOR FACTS ON GEORGE LUCAS
CLICK HERE FOR FACTS ON JOHN WILLIAMS

Comments

Popular posts from this blog

Star Wars VII Movie Poster - Every End Is A New Beginning

Just saw this Star Wars VII movie poster on Kyle Newman's Facebook feed.  The poster is by Lyndon Berresford and Paul Bateman. 
I am loving this.  Who do you think the two characters are?  Lando and Leia?  Han and Leia's children?

Have you seen other Star Wars VII movie posters?  Let me know.

Rob Wainfur
@welshslider


THE BEARDED TRIO ON FACEBOOK
THE BEARDED TRIO ON TWITTER
I need your Star Wars memories for a book

Did Paul Freeman Accidentally Eat A Fly In Raiders of the Lost Ark?

The Famous Indiana Jones Fly In Belloq's Mouth Scene.  Did It Really Happen? I've always wondered if Paul Freeman unintentionally consumed a fly in this scene in Raiders of the Lost Ark?  It's the scene where Indiana Jones shouts down to Bellosh...I mean Belloq and threatens to blow up the ark.  Did a fly go in his mouth?

I remember watching this scene back in the early eighties and my ten year old mind thought he definitely had a snack while filming.  I recall talking about 'flygate' in my school playground at the time and the general consensus with my friends was that Freeman definitely had a sneaky snack.

Paul Freeman talks about the famous 'fly' scene in an interview with TheIndyExperience.com and settled 'flygate:'

This is a bit of a dicey question so don’t get too upset. (Laughs) A movie’s always got bloopers in it, some have a lot, and some only have three or four. And the most remarkable blooper was right before the opening of the Ark scene.…

Pinewood Studios To Expand To The Usa

BBC News have reported that Pinewood Studios are to expand to the USA.  This is great news for the famous studio that is rich in movie history.


UK film studio Pinewood Shepperton has announced plans to build its first sound stages in the United States. The Pinewood Atlanta complex will be built on 288 acres of land south of Atlanta, Georgia, as a joint venture with a US investment company. Georgia has been among the US states drawing film-making away from Hollywood with tax incentives in recent years. The deal is the latest sign of expansion at Pinewood, the home of the James Bond franchise. Earlier this month it announced a joint venture with a Chinese media group, potentially giving it access to the fast-growing Chinese market.
Read the full article here.

THE BEARDED TRIO ON FACEBOOK
THE BEARDED TRIO ON TWITTER
THE BEARDED TRIO ON GOOGLE+