EA's Star Wars Deal Is 10 Years Long. No Movie Tie-ins Though.

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EA were at the UBS Global Technology Conference and in particular EA chief financial officer Blake Jorgensen.  During his presentation he discussed the Star Wars franchise they've managed to get their hands on and how the games on Star Wars will not be film tie-ins.

“We’ve done movie games over the years and we wanted to make sure that we weren’t doing a movie game, i.e., game based on the movie,” Jorgensen says. “The beauty of the Star Wars franchise is that it's so broad and so deep, you don’t have to do a movie game, you can do a game that's very focused on the world that's been created around Star Wars.”

Thats good news.  Movie tie-in games are usually poodoo.

AllGamesBeta have published an article that EA's relationships with Lucasfilm and in particular Star Wars will be for 10 years.

Electronic Arts UBS Global Technology Conference Transcription

Eric J. Sheridan - UBS Securities LLC

One last topic we wanted to talk about was the next Star Wars game, the franchise that will come through the licensing deal with Disney; if you could help us understand how that came about, sort of what are the challenges and opportunities of developing that kind of game alongside of, obviously, an enormous movie title that will no doubt do big business?

Blake J. Jorgensen

Yes, so I mean we’ve done movie games over the years and we wanted to make sure that we weren’t doing a movie game i.e., game based on the movie, the beauty of the Star Wars franchise is that it's so broad and so deep, you don’t have to do a movie game, you can do a game that's very focused on the world that's been created around Star Wars. We had a long relationship obviously with Lucas on the original Star Wars and when Disney took over Lucas, they really wanted to maintain a video game business around Star Wars. They felt it was very valuable and a lot of people loved the games historically. And so they came to us because of our partnership and they knew that we could help them develop really great games and we struck what we believe is a fantastic deal which allows us to be able to build games in many different genres across multiple types of platforms over 10 years and we’ll leverage the strength of the Disney marketing associated with the Star Wars properties both in movies and other things that they may do over the timeframe. We’ll try to align those with that marketing, power the Disney has so it will get aligned with timing around the movies, but it won’t necessarily be aligned with the movie.

We’ve shown a trailer for one of the possible games that we’re going to make Battlefront and it’s got a lot of people very excited because it’s a very popular game from before. We have the team in DICE, building some early stages of various games and building them in Frostbite, so it will be a very exciting game play and you’ll hear more about it in the years to come, but we’re very excited about the opportunity.

Eric J. Sheridan – UBS Securities LLC

So you have a fair bit of flexibility to create content around the universe in general that J.J. Abrams and his team is going to build up with the Lucasfilm’s franchise. It’s not totally tied in just to the movies.

Blake J. Jorgensen

Yes, definitely very much – so, very much around the historical types of games as in play plus new games that we’re inventing around their content, around the broad Star Wars content, and around some of the new assets that they may produce over time as well.

http://www.allgamesbeta.com/2013/11/eas-star-wars-deal-is-10-years-long.html

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