Star Wars: The Old Republic Looking at Free to Play?


The trials of Star Wars: The Old Republic are no secret. One of the most ambitious games ever made, Bioware’s massively multiplayer space epic has already shed around 400,000 subscribers
Star Wars: The Old Republic
Star Wars: The Old Republic (Photo credit: Wikipedia)
from its post-launch peak, and the team responsible for the world has been hit with layoffs.
Now, it looks like the team is considering taking the game free-to-play in an effort to revive slumping numbers and give it new life under a different payment model. Bioware Lead designer Emmanuelle Lusinchi said this in an interview with Games TM magazine – this according to Joystiq,as the original article appears to have been pulled:
“We are looking at free-to-play, but I can’t tell you in much detail. We have to be flexible and adapt to what is going on.”
Free-to-play has paid off for games like Lord of the Rings Online, Dungeons and Dragons Online, and League of Legends. It’s a bold move for a game as expensive to produce as SWTOR, but it may be able to revive its failing fortunes and develop the critical mass it needs. Bioware has said in the past that falling numbers were due to casual gamers unwilling to stick it out through a billing cycle, but free-to-play could bring back those gamers in droves.

http://www.forbes.com/sites/davidthier/2012/06/15/star-wars-the-old-republic-looking-at-free-to-play/

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