The studio’s latest offering, “Brave,” led by its bow-shooting Scottish princess, Merida, won the box office battle this weekend with a haul of $66.7 million. That makes Pixar a perfect 13-for-13 in first-place openings since 1995’s “Toy Story” started Hollywood’s fascination with computer animation.
Though DreamWorks Animation (the “Shrek” and “Madagascar” franchises) and Blue Sky Studios (“Ice Age” movies) have closed the gap somewhat, Pixar still is an almost iconic brand for moviegoers.
“They have a Pixar-perfect track record,” says Paul Dergarabedian, box office analyst for Hollywood.com. “It reminds me of Apple, they have this brand is so transcendent that no matter what they release, the public gobbles it up because they've set the bar so high.”
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