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Swim with Jaws shark #jaws

A giant great white shark will feast on human flesh at Maraetai Beach tomorrow night.
On screen that is, on the wharf.
The 1975 classic shark flick Jaws will beam across the dark sea surface to 100 keen rubber-clad characters bobbing about on flimsy flotation devices, "like burley in the ocean".
That's how Tom Darlow and Beth O'Brien pitch their plan on the Smirnoff Night Project Facebook page. The vodka brand set a challenge last year to think up "truly different, extraordinary, event ideas" and they would help bring the best four to life and screen them on television.
The Auckland advertising agency interns came up with the idea of turning films into a total immersion experience. If people watch horror films to be frightened, they figured, why not turn the scare dial up.
Two of the projects have already run. The Zombie Apocalypse invaded Wellington on February 19 and the Gig in the Middle of Nowhere was last weekend.
The Paint the Town White party experiment is to come on March 19.
Harbourmaster John Lee-Richards has re-served a 40m by 20m patch of ocean off Maraetai Wharf for the 8.30pm event.
The TV series is due to air on FOUR in April. jaws


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