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Spielberg makes videogames to keep his family happy


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RALEIGH, North Carolina (Reuters) - Oscar-winning film director Steven Spielberg was so frustrated that no videogames catered for all of his seven children that he did what a entertainment maestro might do -- made his own game.

"Boom Blox" was the first in a multi-franchise deal between Spielberg and videogame publisher Electronic Arts and has sold close to one million copies globally since it was released for Nintendo's Wii last May.

On May 19, EA releases Spielberg's second game, "Boom Blox Bash Party."

Spielberg, who said he plays just about every game that comes out, is a big fan of Nintendo's Wii console and its motion-sensor controls that involved physical interactivity.

"It's been very, very good for a parent like me who wants our kids not to be couch potatoes, but to get up and move their bodies around more," said Spielberg, who worked closely with the team at EA's Los Angeles studio on both the games.

Spielberg said "Boom Blox" originated from the idea of using the Wii controller to knock something down, like the traditional family toy of building blocks.

In the newest game up to four players face a range of challenges of up to 400 levels in locations as diverse as outer space and deep under the sea where they can create their own user-generated content and share this with others online.

"You can become a creator at home," said Spielberg. "You can become a participant and you can become an activist. It's a really wonderful way to empower players to share their ideas with the world and give us better ideas for our own future of the next iteration beyond "Bash Party.""

~Continued here - http://uk.reuters.com/article/technologyNewsMolt/idUKTRE54D2H420090514

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