Tuesday, 22 December 2015

the force awakens imax

STAR WARS: THE FORCE AWAKENS BREAKS IMAX® OPENING WEEKEND RECORD IN THE UK
WITH £3.4 MILLION FROM 42 IMAX® THEATRES

FILM ALSO SETS NEWS IMAX WORLDWIDE OPENING WEEKEND RECORD GROSSING USD$48 MILLION IN IMAX® THEATRES WORLDWIDE

IMAX Corporation today announced that Lucasfilms’ Star Wars: The Force Awakens scored a record-setting opening weekend in the UK with £3.4 million from 42 IMAX® theatres. The film surpassed the Company’s previous best weekend in the country set by SPECTRE with £2.9 million.

The film also set a new IMAX worldwide opening weekend record – grossing USD$48 million worldwide on 677 screens (excluding China), surpassing the Company’s previous best weekend set by Jurassic World with USD$44.1 million globally (which included China).The previous worldwide box-office record holder in IMAX – without China – was Avengers: Age of Ultron, which earned USD$25.2 million during its opening weekend globally.

“We always knew the worldwide opening for Star Wars: The Force Awakens was going to be huge, but the film has exceeded our expectations,” said Greg Foster, Senior Executive Vice President, IMAX Corp. and CEO of IMAX Entertainment. “We extend a big congratulations to our friends and long-time partners J.J. Abrams, Kathleen Kennedy, Bryan Burk and all of our friends at Disney and Lucasfilms for this phenomenal achievement. The synergy created by fans of the Star Wars franchise, The IMAX Experience®, and the support of our filmmaker, studio and exhibitor partners has manifested itself in a truly phenomenal way – creating a new cinema paradigm.  With stellar reviews, incredibly strong word-of-mouth, and an open runway for many weeks in IMAX, we look forward to the film’s continued global success – especially as it broadens to China on Jan. 9 – and elsewhere across our network well into February.”

Director J.J. Abrams shot key sequences of Star Wars: The Force Awakensusing IMAX cameras - the highest-resolution cameras in the world. Only in IMAX theatres will these sequences expand vertically to fill the entire screen with breathtaking image quality for a truly immersive experience.

About Star Wars: The Force Awakens
Lucasfilm and visionary director J.J. Abrams join forces to take you back again to a galaxy far, far away as Star Wars returns to the big screen withStar Wars: The Force Awakens. The film stars Harrison Ford, Mark Hamill, Carrie Fisher, Adam Driver, Daisy Ridley, John Boyega, Oscar Isaac, Lupita Nyong’o, Andy Serkis, Domhnall Gleeson, Anthony Daniels, Peter Mayhew and Max Von Sydow. Kathleen Kennedy, J.J. Abrams and Bryan Burk are producing with Tommy Harper and Jason McGatlin serving as executive producers.

The IMAX release of Star Wars: The Force Awakens will be digitally re-mastered into the image and sound quality of An IMAX 3D Experience® with proprietary IMAX DMR® (Digital Re-mastering) technology. The crystal-clear images coupled with IMAX's customized theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are in the movie.


EXPERIENCE IT NOW IN IMAX® 3D

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