Tuesday, 27 January 2015


This promotional video from 1994 outlines the massive media campaign that would accompany the VHS release of Steven Spielberg's Jurassic Park. There were contests where a trip to Hawaii was on the line, tie-ins with Jell-O, various display items for stores, pre-sell items, online promotions in conjunction with CompuServe.... Newspapers, cable TV, network TV, fast food chains - Everyone got in on the action! It's all a bit mind-boggling to be honest, and I mean that in the best possible way. Jurassic Park made a huge impression that is still felt 22 years after its big screen debut. The media blitz had to be equal to the task.


Source: YouTube

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2 comments:

  1. Ive watched this promo a million times and always get juat as excited only to remember its 22 years old and the promos are over :(

    ReplyDelete
  2. These days, there is no excuse for letting those home movies on VHS, VHS-C, Video8 orHi8 cassettes, MiniDV - or even old 8mm or 16mm film spools - rot away in dusty shoe boxes up on a closet shelf somewhere. Get your old film and video digitized and transferred to DVD. 8mm Video to DVD Transfer

    ReplyDelete

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