Vodafone UK has announced that it has signed @StarWars character Yoda to appear in its adverts.

The 900-year-old Jedi Master will star in a number of TV ads to showcase Vodafone's innovative new services to ensure that customers get the smartphone that suits them, are able to use it right from the start and then have the confidence to experiment with all its new functions and apps. The first ad premieres on Channel 4 between 8pm and 9pm tomorrow night. The TV adis supported by a major outdoor and digital campaign that showcases services including RED Box, Data Test Drive, Tech Team and Buyback.
The 60-second launch TV advert focuses on RED Box, a service that automatically transfers contents from an old phone to a new handset. Yoda is seen enthusiastically attempting to use his power to help a couple with the daunting task of transferring numbers to the husband's new smartphone. However, he soon realises that the Force is not needed, as Vodafone's new RED Box service has already solved the problem.
Each TV spot has been produced by a team at Lucasfilm's renowned San Francisco-based visual effects facility ILM (Industrial Light & Magic), with Tom Kane voicing Yoda's CGI character.
Danielle Crook, Director of Brand Marketing, Vodafone UK, said: "These small things can mean the world to our customers - it's why we have developed a range of simple services to help them feel confidently connected on the go. The campaign with Yoda shows that you don't need to be a Jedi Master to unlock the power of mobile internet."